BRANDING OR MARKETING: WHAT SHOULD A STARTUP INVEST IN FIRST?
You don't need to invest a lot in both, but you do need to invest in both.
YOU DON’T NEED A TAGLINE. SERIOUSLY. NO. DON’T.
Brand flexibility is vital to a startup's success.
THIS IS NOT ADVICE: WHAT I’VE LEARNED FROM A YEAR RUNNING PR FOR A STARTUP
Throw out everything you thought you knew about everything.
WHY NOT BOTH? THE STRATEGY VS. DEMAND GENERATION STARTUP DILEMMA
They are the same. You'll see incredible impact on every initiative you take when you think about, define, and execute them together.
WHY YOUR COMPANY NEEDS A BRAND ARCHETYPE
Focus and consistency means the market and your customers know who you are and what you stand for.
HOW TO START BUILDING A MARKETING FUNNEL
Just start at the start and soon, you'll be at the end. Then start over.