100% OF OUR CLIENTS ARE REPEAT CLIENTS
(We’re a little addictive)
In some cases, the work spotlighted here was created in partnership with the brand’s marketing teams and/or agency collaborators.
FLOCK SAFETY
Elevating the #7 brand in Deliotte Technology Fast 500 Rankings
We shaped a stronger future, together.
Challenge: Flock Safety’s executive team asked us to collaborate with them to evolve from being seen as a single product focused on eliminating crime.
Solution: The first task was to do no harm. Flock Safety is an incredibly successful, fast-growing business and they have built a strong, highly relevant perception within the law enforcement space. Our mission was to uncover the brand they wanted to be and had the power to be when expanding to other members of the community – schools, businesses, and neighborhoods. Working directly with the executive team, we elevated the core elements of the brand perception and future-proofed for growth in new areas. Now, their brand proves Flock Safety truly partners with the entire community to shape a safer future, together.
WORK DONE
Brand role ✓
Brand positioning ✓
Mission ✓
Voice ✓
Messaging ✓
Sales copywriting ✓
Web copywriting ✓
Naming diagnostics ✓
DISNEY
A quirky offering for a magical brand
We explored how a dark brand can live in a bright magical world.
Challenge: The magical brand needed a name for a collection of Tim Burton’s films under Disney ownership.
Solution: First we explored the themes that are core to the Tim Burton look and feel. Then we analyzed those that were uniquely and distinctively Disney’s. Then we found the overlap between the two. From these attributes, we built four naming platforms upon which to name. We generated hundreds of names, shortlisted them, knockout screened and linguistic researched them. We then presented a few dozen names with the Disney team to evaluate.
WORK DONE
Name strategy ✓
Creative brief ✓
Platform creation ✓
Naming ✓
Trademark prescreening ✓
Linguistic research ✓
SCROLL
A new category meets a mainstream audience
The ad-free way to read news online while building a better internet.
Challenge: Scroll was young and needed to raise its voice in the market while entertaining talks of growth financing or a strong exit with a major tech player.
Solution: As Scroll prepared to introduce itself to new audiences of investors and consumers, we set out to create a simple brand story to capture and educate on what Scroll did as much as what the brand stood for.
WORK DONE
Brand strategy work session ✓
Brand positioning ✓
Internal belief statement ✓
Voice ✓
Messaging ✓
Copywriting ✓
Brand + verbal ✓
design guidelines
acquired by Twitter
RECENT PROJECTS
BIG FOUR FIRM
We partnered with the firm’s US and global in-house marketing and brand leadership to act as an extended member of their team, helping to shift the brand’s perception from one of a disciplined, traditional accounting leader to an innovative, tech-forward professional services consultancy.
Positioning, messaging, naming and copywriting
FLOCK SAFETY
As one of the top ten fastest-growing startups, Flock Safety’s executive team asked us to collaborate with them to evolve from being seen as a single product focused on eliminating crime to a brand with solutions that engage and empower community to shape a safer future.
Positioning, messaging, voice, copy, naming diagnostics
SCROLL
We worked with Scroll’s CEO and founding team to shift their story from one of a for-free ad blocker with an interesting business model to a brand focused on building a better internet. Shortly after we shaped their message and voice, the brand was acquired by Twitter.
Messaging, voice, copy, name advising
US ARMED FORCES
In collaboration with a leading global brand consultancy and top 5 ad agency, Villain crafted messaging and voice guidelines for a national institution. Our goal was to help the organization grow through the power of story, specifically putting quantitative audience research to work through messaging and voice.
Messaging, voice, copy, guidelines
RECENT PROJECTS
WHAT CLIENTS AND COLLABORATORS SAY ABOUT VILLAIN BRANDING
