Strategic Verbal Branding
Positioning, messaging and all the right words in all the right places to make your brand strike fear. We work best with brands who are:
Building new to market, complex offerings
Entering or creating new categories
Reinventing existing categories
Entering a new era (via merger, acquisition, change leadership)
Needing support to break through on their journey to $1B
HOW CAN WE HELP?
Target the enemy:
a competitor, a mindset, an industry norm. We’ll find the white space that matters to your target audience.
Craft your brand story:
a message that stands out and inspires and a voice that differentiates how you tell your story.
Activate it in the market:
name it, write it, measure it. From our in-house startup past, we know how to unite brand, marketing, and ops to execute.
HISTORY IS TOLD BY THE VICTORS . EVERYONE IS A HERO AND A VILLAIN .
HISTORY IS TOLD BY THE VICTORS . EVERYONE IS A HERO AND A VILLAIN .
RECENT PROJECTS
BIG FOUR FIRM
We partnered with the firm’s US and global in-house marketing and brand leadership to act as an extended member of their team, helping to shift the brand’s perception from one of a disciplined, traditional accounting leader to an innovative, tech-forward professional services consultancy.
Positioning, messaging, naming and copywriting
FLOCK SAFETY
As one of the top ten fastest-growing startups, Flock Safety’s executive team asked us to collaborate with them to evolve from being seen as a single product focused on eliminating crime to a brand with solutions that engage and empower community to shape a safer future.
Positioning, messaging, voice, copy, naming diagnostics
SCROLL
We worked with Scroll’s CEO and founding team to shift their story from one of a for-free ad blocker with an interesting business model to a brand focused on building a better internet. Shortly after we shaped their message and voice, the brand was acquired by Twitter.
Messaging, voice, copy, name advising
US ARMED FORCES
In collaboration with a leading global brand consultancy and top 5 ad agency, Villain crafted messaging and voice guidelines for a national institution. Our goal was to help the organization grow through the power of story, specifically putting quantitative audience research to work through messaging and voice.
Messaging, voice, copy, guidelines
WHAT CLIENTS AND COLLABORATORS SAY ABOUT VILLAIN BRANDING
