Agency Trained, Start-up Tested. Collective of creatives.
Villains live in the in-between. The places you don’t think to look. But we know where to find them.
Do no harm
Start with the brand’s strengths and build from there. Elevate before we eliminate.
Look outside-in
Relevancy is most important. What we build has to matter to your audience.
Connect with story
Words make us feel. They move us, inspire us, change us. We tap into that power.
Be different
When consumers are hit with 6-10,000 brands a day, standing out is crucial.
Keep it simple
People have limited time and attention. Every second, every word counts.
Kind people only
Life comes first. We only work with kind, respectful people. Full stop.
MEET A VILLAIN
Lauryn is an award-winning brand strategy and verbal identity consultant. She has more than a decade of experience at large creative strategy agencies and tech startups in the NYC and Boston areas. In 2015, Lauryn founded the collective known as Villain Branding where she partners with other independent strategists, creatives, and caped crusaders on brand identity, naming, positioning, messaging, voice, personality, marketing, comms, and copywriting.
